There’s many strategies to increase conversions, but sometimes the simplest ideas are the best. Try ending your prices with a 7, .97, 5 or .95. Instead of charging $10, for instance, consider charging $9.97. Even though it’s only a few cents less, people seem to think that it sounds cheaper. You could increase your conversions with this simple trick.
Even on high priced items the same trick can work. For instance, you don’t see a car advertised for $30,000. Instead, you’ll see it advertised for something like $29,995.
Amazingly enough, on that last example, some people will walk away telling themselves that the car is $29,000 and something (even though they’re smart enough to know that it’s obviously $30,000).
In the past many marketers used 9 or .99 to end prices, but there’s been a growing trend lately that 7, .97, 5, or .95 stand out even more and appear even less expensive. Crazy stuff, but it can definitely work. And it’s doubtful that you’ll miss those few cents after increasing your conversions.
So, consider adjusting your price points to end in these numbers to make your prices seem cheaper and see how it helps increase your conversions.
This may sound ridiculous at first glance but the human mind is a funny thing and business strategies are really just mind games and can actually make a big difference to your end results. Give this a go and see if you do increase your conversions with this simple trick.
Looking for more tips and tricks to help increase your conversions? This free survey tool shows you easy strategies to grow your conversion rate and help boost your business: Free Business Analyzer and Growth Tool.
