Contests can be a great way to grab more leads or prospects, get feedback or testimonials from existing customers, encourage participation or attendance on webinars, and more. You may think that your business isn’t big enough to fund a contest. However we are not suggesting you give away a car or a holiday. Contests can be a great source of new targeted leads even if the prize on offer is inexpensive. In fact, often times cheaper giveaways will help increase your conversions more than flash prizes. Perhaps people think that less people will enter and they’ll have a better chance of winning.
Obviously it helps to match the prize with the offer you are trying to sell. For instance, you can run an ad where you’re advertising a contest for a free drone that you’re selling. You will know that anyone who enters is probably a potential prospect, as they have already shown interest in the drone. Once they are on site you can immediately advertise a special deal you have on the item in case they don’t win. Offer to refund the cost of the purchase if they do go on to win. Some will want to get it right away.
Build a list of targeted customer leads from contests
The benefit of this system is that you can get dirt cheap clicks on places like Facebook when advertising this way. It also enables you to build a list of very targeted prospects. You will be able to build up a big mailing list this way at a fraction of the cost of what your competitors pay for ads.
Make sure you install a re-targeting pixel on the entry page so that you will be able to re-advertise to those that have shown an interest in the product. you could advertise a special deal once the contest is over and the winner announced.
Encourage reviews by using contests
You can also use contests as a way to build up your reviews. Offer to enter your customers into a contest when they submit any testimonials or feedback about your product. People love contests, which is why it can be a great way to get them to take action. Sometimes even the customers who are delighted with your product or service need a gentle reminder and encouragement to leave a review. Positive customer feedback is an important factor in establishing trust and will lead to more sales. It is an essential tool in reputation management.
So consider using contests to get lots of cheap traffic and leads to check out your offers. Alternatively, use contests to encourage testimonials or feedback on your products.
For more help getting targeted leads, check out the WebFire tool here Web Fire.
