It’s often a lot easier to sell to your current customers than to get a new customer. They already know you and, hopefully, like and trust you. They know your product/service works and that you are reliable. This means you make more money without having more customers.
Tap into that opportunity by looking at what else you can sell to your past customers that compliments what they bought previously.
For example, if you have a resume writing service, you could go out to recent customers and also offer an additional service where you submit their resume to X amount of job ads and write a customized cover letter for each ad, and also submit their resume to several recruitment agencies.
If you are a video producer you could offer a service to upload those to many different platforms and perform SEO to get the videos ranked.
Local business marketers can offer additional services like reputation management. You can use a reputation management software to do this.
One tech business owner who sold server management services, was looking for ways to increase sales. He discovered how it’s often much easier to sell to existing customers than get new ones. His current customers were often asking for things like websites, ranking help, etc.
He wasn’t offering any of these services or even getting a commission by referring them to others. Months later after he put this advice into action he instantly saw a big boost in sales. Within months he had increased his sales by around 66% by offering a couple of other offers to existing customers.
This took very little extra effort but yielded huge increase in profits. That’s the power of selling to your existing customers with relevant offers that they likely already need.
Your customers are going to be buying related products and services anyway, so you might as well have them buy from you. And even if you can’t offer the product or service directly yourself, you can easily reach out to those who can supply them and work out a commission deal for referrals.
Reselling to your current customers is often a lot easier and less costly that trying to obtain a new customer. So try reaching out to your current and past clients with a complimentary offer to what they’ve bought in the past.
Making more money without needing more customers is just one effective marketing tip. For other marketing tips on how to maximize revenue from your current customers, and refine your current sales funnel and offerings, check out this tool: BizFire’s Free Funnel Maker & Analyzer.
